GU, whose brand message is "YOUR FREEDOM - the freedom to reinvent yourself," has decided to feature ME:I in their campaign starting on Friday, April 19th.

This campaign will be carried out in two parts, the first and second parts, and will feature different campaign products.

The first campaign product is "990TOPS," a collection of seasonally designed tops incorporating trendy fashion keywords.

Starting today, the members will be able to view special visuals of them wearing their favourite 990TOPS, chosen by themselves from a total of 16 styles, in unique styles on the GU official online store special page.

The second campaign product from Monday, May 7th is "Dresses". Check out which dresses the ME:I members chose from the various styles of dresses after they are released.

Additionally, GU stores nationwide will have in-store announcements by ME:I members, and some stores will have special decorations and photo panel displays.

Please enjoy our collaboration with ME:I at our online store or in stores.

https://www.gu-global.com/jp/ja/feature/contents/me-i/women

■A special in-store broadcast will be made by ME:I members.

For a limited time only from Friday, April 19th to Friday, May 17th, special in-store broadcasts by ME:I members will be broadcast at GU stores nationwide.

Be sure to check out the members' recommended items and the title track "Click" from their debut single "MIRAI," released on Wednesday, April 17th.

First half: April 19th (Friday) to May 6th (Monday) 990TOPS

Second half: May 7th (Tue) - May 17th (Fri) One Piece

■Photo stands featuring ME:I members will be on display at 18 stores only

Between Friday, April 19th and Friday, May 17th, ME:I member photo stands will be on display at select GU stores.

■Special window decorations at two limited stores

From Monday, May 7th to Friday, May 17th, special window decorations will be available at two stores nationwide.

Participating stores

<Marronnier Gate Ginza store>

Address: 5F Marronnier Gate Ginza 2, 2-2-1 Ginza 3-chome, Chuo-ku, Tokyo Business hours: 11:00-21:00

<Shibuya store>

Address: 32-13 B1F-3F, Udagawacho, Shibuya-ku, Tokyo Business hours: 11:00-21:00